I’m a Barbie Girl | Diversity in Mattel Barbie

Let’s face it, if you haven’t seen the Barbie movie or didn’t want to be a Barbie this summer you really missed out! Kudos to the Barbie marketing team because they hit this one out of the park. After watching the movie, it allowed me to take a moment to see what types of barbies were available. The goal of the movie was to showcase a variety of barbies in different races and roles, although this missed out on the cultural part, but it was a start.

I’m even more excited to see the changes since I checked out a few curvy barbies in 2018.

The Barbie Movie

Barbie is a movie that has been in the works for a long time, and premiered in theaters on July 21, 2023. The movie stars Margot Robbie as Barbie and Ryan Gosling as Ken. The movie is directed by Greta Gerwig, who is known for her work on movies like Lady Bird and Little Women.

The movie is about a Barbie who is living in a perfect world, but she starts to feel like something is missing. She then goes on an adventure to find her true self and expresses the tough realities of being a woman.

The movie has gotten a lot of buzz; both good and bad. I personally enjoyed the movie and felt it hit home. I enjoyed seeing all of the throwbacks and discontinued Barbies. Do I wish it was more diverse? Sure, but I went into it being a fun movie and that’s what it was. If you are a fan of Barbie, or if you are just looking for a fun movie to watch, then it's worth checking out. 

On my recent trip to Target, I decided to take a trip down the doll aisle to see what Barbie has been up to and here’s what I found.

Barbie Fashionistas Doll with Wheelchair and Ramp 

Barbie Self-Care Rise & Relax Doll with Gray Puppy

Barbie Gymnastics Playset

Barbie You Can Be Anything Baby Doctor




Overall, I’m happy to see that Barbie has stepped up their game by providing a diverse set of Barbie dolls. There are plus size barbies, multicultural barbies, and differently abled barbies for all kids to enjoy.