2021 Year in Review As A Part-time Influencer
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2021 will be over before we know it but I had to take time to reflect. This year has been amazing, I feel so close to where I want to be. For the first time, my dream of influencing/blogging feels obtainable. Let me start by saying, if you’re in this game for money, don’t be. You’ll only be driven by it and it can lead you down a dark hole.
I consider myself a blogger/content creator within the lifestyle space. On my platforms you’ll receive tad bits about my life as a whole; motherhood, skincare, beauty finds, mental health, and marriage. I use to think that I wanted to be a “mommy blogger” but I’m just not sure if that’s my lane. My kids are not always wanting to be on camera and that’s fine. What I can give you is me, I am the one that’s choosing to be out front.
In March 2021, I made the decision to work hard and build a stronger audience. I hit my first major milestone of 10k followers on Instagram at the end of April. I was so proud of this because that meant more opportunities to do the things I love. Here are some of my favorite campaigns from the year.
TOP Organic Project
It was really fun to incorporate my daughter, she is really shy but these are things we discuss and I felt it was important to share them.
Sparkle Paper Towels
Whew, I was sweating bullets with this one. This was my first video campaign and I’m still learning my way around the camera but I’m happy with how it turned out.
I’ve had the chance to work with them twice this year and both times were great. Each experience renews my love for travel and I can’t wait to bring more content like this your way.
Belk
I am a southern girl at its finest and I’ve grown up shopping at Belk with mom and grandmother. Getting to work with them felt like a dream!
American Greetings
They were on my wishlist for a long time. I love American Greetings cards and getting the chance to share them felt like I was finally checking off one of my biggest goals.
Honorable Mention: David’s Bridal
While I didn’t “work” with them this year, we worked together very closely in 2020 to help prepare me for my big day in 2021. I felt like a princess - I will forever be thankful to them for helping me bring my wedding day dreams to life.
If you’re looking to become an influencer or content creator here are a few things you should know.
Just start - don’t look at others (easier said than done)
Be willing to learn - everything won’t be handed to you, do your research!
Be yourself - community is everything! You don’t want a large following of people that don’t relate to you.
Find your tribe, but understand that not everyone wants you to win. Be selective!
Trust yourself, you know what’s best for you and the brand you’re working to create. Not every offer will be the right fit.
Looking Ahead 2022
I truly believe 2021 was just a preview of what 2022 has in store for me. I see double in my future! My goals are to continue working hard, take breaks when I need to, learn and invest in myself. As we all know video content is king - I plan to improve my video skills. I love watching it and I really want to be able to create it!
Cheers to the year ahead. Wishing you lots of love and happiness to come!